Best/worst scaling (Max Diff)

Adding statements to the Best/Worst Scaling indicator

On the Scoring tab:

  • Enter the options that the respondent can choose from in the Statements list
  • Give a scoring value for the ‘Best option’, for instance 100. The ‘Not selected’ option will always be 0 and the 'Worst option' is the inverse of the Best option (-100).
  • You can change the text for Best and Worst option in the Choices box.